Apple has accelerated the process to be able to have its own search engine as soon as possible, with which they want to offer an alternative to Google.

According to a Financial Times report, the company is “stepping up” its efforts to build its search engine at a time when its lucrative deal with Google is threatened.

Currently, Google pays Apple about $ 8-12 billion every year to be the default search engine on iOS devices.

In 2018, for example, the sum was estimated at just under 10 billion, representing 20% ​​of the company’s service revenue for the year. However, antitrust regulators have now settled on a deal, warning that it may be anti-competitive.

Antitrust agents have, in fact, filed a lawsuit against Google in the United States for its dominance in search technology. In the framework of this lawsuit, the Department of Justice points out Google’s relationship with Apple.

The company, for its part, has not manifested itself on this issue, but it seems that Apple would be working on this search engine for some time.

According to the Financial Times, Apple hired Google search chief John Giannandrea two years ago in a move designed to help develop artificial intelligence capabilities and its virtual assistant Siri.

But the truth is that Giannandrea brings to the company eight years of experience running the world’s most popular search engine.

For now, Applebot, Apple’s search agent, has significantly increased its crawl frequency, that is, the number of times it visits websites to update its database.

The biggest argument against Apple’s creation of a search engine is the firm’s stance on privacy and its unflattering comments about ad-funded services like Google.

 

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